The Super Bowl Pepsi Max commercial showing a woman abusing a man was highly offensive to the male victims of domestic violence who find themselves unable to find help as people think it is funny. I’m an old fart of white man, but live in a nursing home, where many of the aids and nursing staff are African/American, and/or African emigrants. They help keep my heart working. Tonight, I have a male nurse is from Ghana. Of interest, while he and the other Black Men noted the abuse of the man, the Black Women completely missed it. They centered on the issue that the Black Woman throwing the nearly full soda can at the white woman, hitting her in the head. However, she was doing that. She was aiming at the head of her male companion. It was the fourth incident of domestic violence in a 30 second commercial. Reviewing any study on domestic violence against women, rather than of reading the summary, one should review the data charts being summarized. In doing so, it becomes clear that at least 39% of the victims of domestic violence are men. There is also little variation based on racial makeup. Men are as likely to be a victim as a woman, with the primary difference being that he has nowhere to go for help. This is especially true in family situation where children are involved. In the Kansas City Metro Area, there is only one shelter, the Salvation Army, which takes in male victims and their children. There would have been a great uproar had this commercial reversed the genders, with the man hitting and throwing the can. The fact that it hit a man in the head would not have even been noticed, only that he had thrown it at her. The use of domestic violence against men as a tool of humor is obscene and inappropriate. It causes these men not to seek help, and worse, abandon the family to get away from the abuser, leaving his children behind to become the probable next target. http://OtherFaceOfAbuse.org/SuperBowlPepsiMaxCommercial http://OtherFaceOfAbuse.org/MenDontTell http://divpat.org/PDF/Ref_Studies-AssaultsByWomenOnSpouses.pdf
Pepsi takes Racial Stereotypes to the Max
Super Bowl 45 is still going on but that’s not what’s on my mind.
I can’t believe Pepsi would make this type of commercial. It’s a racial stereotype that probably wont get too much attention though it should for it’s complete lack of common sense and cultural understanding. It seems someone at Pepsi finds it funny to show a Black man to be powerless to resist a White woman (even if he is evolved with a Black woman).
This stereotype has been around for ages, and the last thing I want is having it rubbed in my face on national television. I’m surprised the Black couple didn’t start doing the Jim Crow dance at the end. Super Bowl commercials have been turned down on more than one occasion. I have no idea how this one slipped through the cracks.
Someone at Pepsi must have never taken a Black history class.